Daimler is Britain's oldest car brand. The Daimler Motor Vehicle Company was set up in 1896 and based in Coventry, UK. Over time, the Daimler brand has been transferred first to Jaguar and then to Ford, now to Tata Motors of India. The Daimler brand can now also be used for the Daimler Super Eight.
The Daimler is associated with prestige, especially as it is the royal car of choice. The late Queen Mother said that the Daimler limousine was her favourite car. The Queen herself drives a Daimler. She drives a 2002 Daimler V8 Supercharged.
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